Logos are cool. They reflect not just a team's nickname and location, but also a team's identity. Maybe it's the autism in me speaking, but I can make assumptions about a team's playstyle based solely on their logo.
Unfortunately, making them actually look good, especially in the CCAA, is a different beast entire.
Today, I will rank how well each team in the PACWEST has done in the latter category, then suggest ways for them to improve.
#8: COTR Avalanche
This is the first time I've ever talked about COTR, mainly because they only field teams in volleyball. I know almost nothing about the intricacies of volleyball (I didn't even know what a dig was until I started writing this), but I probably know more about it than COTR's graphic design team knows about logo design.
I get it. You don't want to rip off the Colorado Avalanche. But is this really the best you could do? Don't get me wrong, the teal is fantastic, but all I see is missed potential.
Slapping the full title of the university on top is the icing on the cake. You could've just put "COTR" at the start, or better yet, omitted it entirely.
How I'd Improve It: Wipe it Clean and Start Over
Avalanches usually happen on snowy mountains, which are said to be the home of the mythical yeti. I know the Colorado Avalanche have used yeti imagery in the past, mainly with the foot logo, but they've never used the head of a yeti before.
I propose that COTR does something similar to what the Utah Mammoth do: Use the side profile of an animal and combine it with a landmark. In this case, merge the yeti's head with a snowy mountain. Maybe you could combine it with the "A" of the original logo and turn the swoosh into a slick hairdo. Or maybe turn the swoosh into an actual avalanche, and the rest of the "A" into a mountain.
You could also use a head-on shot of a yeti, like the Vancouver Titans did. They're not around to sue you, so you don't have to worry about that.
I see potential, COTR. Make it happen.
#7: Okanagan Coyotes
The Coyotes are the youngest team in the PACWEST, but have already branded themselves better than their spiritual predecessor in KPU. They took inspiration from a similarly named team that once called Arizona home, depicting a wild desert dog howling at an unpictured moon.
The predominantly red logo, a rarity among many historic teams in the conference, is visually appealing, and the coyote itself is in the perfect middle ground between howl and bark.
Unfortunately, the large "Coyotes" wordmark does nothing but steal attention, and it feels redundant when paired with the block "OC" in the background, which could either stand for "Okanagan College" or "Okanagan Coyotes." When the two are put together, not only does it feel obsolete, but also somewhat demeaning.
Yes, we know what a coyote is. You don't have to spell it out for us.
How I'd Improve It: Remember, You Play in Kelowna
I'm still unsure of the affiliation between the two, but the Coyotes could learn a thing or two from the BCIHL's Okanagan Lakers. Adding orange to the team's color palette brings to mind the hot and dry atmosphere of BC's Interior, why not lean into it? Throw some yellow in there, and now you've got a color scheme to work with.
Instead of putting the coyote head on top of the two initials, combine the two elements. Turn the O into a mark around the coyote's eye, and curve the C to fit the jaw. Put a setting sun behind it, and you've got a logo that blends nickname, school, and location into one.
Make it happen. It's too good to pass up.
#6: Langara Falcons
The Langara Falcons are historically the most successful team in the PACWEST, boasting the most combined titles across all sports.
Their graphic design team, however, would seldom be in conversation for such an honor.
The intent is clear: The black symbolizes a night sky, and the lines are meant to convey the general shape of a falcon locking eyes with its presumed prey.
The orange contrasts beautifully with the black, and it creates an aura of efficiency and fear, fitting of Langara's storied history.
Maybe I'm being nitpicky, but this hardly looks like a falcon. Because the lines are abstract, it's hard to tell where certain body parts begin and end. The wings look strangely like antlers, and the falcon's head seems to evaporate into thin air one you get below the neck.
That small line at the bottom of the circle helps create the suggestion of a body without stealing attention, but it doesn't do enough to make it look like a freakish deer-bird hybrid taxidermy.
How I'd Improve It: Give the Bird a Body
Tech companies hear it all the time. Minimalism does nothing but remove personality.
All you have to do is take the full-bodied bird you have on your basketball court and put that inside the circle. Now you have a falcon that actually looks like a falcon while maintaining the structure of the original logo.
#5: VIU Mariners
For reasons I shouldn't have to explain, I will always love this logo.
But I have to admit that it isn't perfect.
I know for a name that applies to both men's and women's teams, you can't have a humanoid mascot, at least not an overtly gendered one, and the logo isn't exactly cluttered, but think about it. You're called the Mariners. You have the entire ocean to pull from, and the best you can do is an italicized star behind a generic block serif wordmark.
How I'd Improve It: Lean Into Your Name or Go Back In Time
There's two options for making a more fitting logo. Either use the upside-down trident that your baseball compatriots have used for the better part of a decade, or use the likeness of a large watercraft. I propose either some variety of boat, like a ferry or clipper (Love Boat, anyone?), or a submarine fit for the deep sea. It would be great opportunity to reintroduce dark blue into the team's current color palette. A boat would fit especially well, given Nanaimo's status as the Harbour City.
Alternatively, if you want to keep the star, why not just go back to the logo you had in the 2010s? It was dated beyond belief, but it had a personality to it that the current one can only dream to have. You could even make it primarily blue, like it was during the Todd Warnick years.
I know you can do better. Prove it.
#4: Douglas Royals
Here's where we get into the good logos.
Mind you, we're still grading on a pretty heavy curve.
The lion head is a good visual centerpiece, and the wordmark is clean without feeling dated, but the two elements are just far enough apart to feel like they're fighting for attention. I would've liked to see the two integrated a lot more; maybe the wordmark could arch around the lion.
How I'd Improve It: Where's the Crown?
It doesn't take a genius to figure out that the name "Royals" is supposed to reflect the lion's status as the king of the jungle, but I feel like including an actual symbol of royalty would tie everything together.
Everyone and their mother has seen at least one image of a lion wearing a crown for the exact same reason. All you have to do is give the lion a crown (preferably the same lion from 2008), and you have a logo that would probably find its way to at least one subpar music video filmed in New Westminster.
Make sure you keep the green, too.
#3: Capilano Blues
Capilano has been known as the Blues for most of their existence, yet they didn't adopt their two-tone blue until 2001. That's like if Notre Dame didn't use gold helmets until after Joe Montana graduated.
Regardless of how long it took for them to make the switch, Capilano's logo is the good kind of simplistic. It doesn't do too much, but it's not overtly bad.
The slanted wordmark is a nice touch.
How I'd Improve It: No Idea
There's not really a lot you can do with a name like "Blues" without copying from someone else. If there is a way to improve it, I haven't thought of it yet.
#2: CBC Bearcats
This just looks clean. The typography doesn't feel redundant like on Okanagan, and the bearcat looks appropriately fierce.
Not much else to say, honestly.
How I'd Improve It: No Idea
I thought about trying to insert a cross somewhere in the logo, but not only would that be too overt for a religious school like CBC, but I also have no idea where you'd put it.
This can stay like it is for now. Maybe increase the saturation.
#1: Camosun Chargers

In the past, I've given the Chargers a lot of grief. Maybe it's for me being a Victoria son. Maybe it's for their inability to beat VIU in crucial games. Maybe it's a combination of the two, or something else entirely.
But even I, the voice of Camosun's biggest rival, have to admit that this logo is incredible.
It manages to strike a balance between minimalism and looking like an actual ram head, using the negative space in the white outline to color in the shadows.
It also helps that the combination of blue and white is simple, yet eye-catching, and the light green accent gives it a proper outline.
How I'd Improve It: I Wouldn't
This is the only logo that I feel doesn't need any changes. It works well as a primary logo, a mid-court logo, and for any other purpose.
Well done, Camosun. I'm proud of you.